Brand strategy, content, and digital marketing — elevated through a designer’s lens.
as seen in:
Bright Lens approaches marketing the same way designers approach projects: clarity first, scope second, execution only when it makes sense.
We don't start with tactics. We start with direction.
Marketing should feel intentional, not overwhelming.
Bright Lens supports designers across brand, content, and visibility — always guided by clarity and scope, never one-size-fits-all.
Here's Our Process:
Marketing Consultation
A focused working session to understand your goals, challenges, and current visibility. This step creates alignment and clarity before any recommendations are made.
STEP 2
Visibility Deep-Dive
With over a decade in the creative industry, I’ve learned that the best work comes from a mix of strategy, instinct, and a willingness to push past the obvious,
STEP 3
It's time to put your plan into action.
Once direction is clear, our partnership evolves in the most exciting way. Many clients choose to move forward with Bright Lens supporting execution. Others prefer to implement the plan on their own.
Either way, the plan is yours.
The choice is yours.
And what you’re saying yes to is always clear.
CLEAR
Clarifying positioning, messaging, and voice so your brand resonates and stands apart.
strategic
Strategic content and campaigns designed to support visibility and growth — not just fill feeds.
HELLO, I'M JOHN MCCLAIN
ABOUT the
FOUNDER
After 16 years running a successful design firm, I built the kind of brand presence others started asking for. Now? I help creative entrepreneurs do the same: turn their quiet brilliance into bold, unmistakable visibility.
I see the strategy. I see the beauty. I bring both to the table — so your brand can finally look and feel like you.
Instagram
Curated, Honest, Bold, Zero Filler Designer-led content.
Follow Along
TikTok
Playful experiments, fresh ideas, marketing remixed.
Let's Get Casual
The Podcast
Real talk, smart strategy, designer lens.
Listen With Me