From John McClain, award-winning designer with 16 years leading a multi seven-figure studio.
Your marketing should match the level of your work.
Bright Lens gives interior designers polished tools and guidance to get seen, trusted, and booked.
Explore the Resources.
Choose what you need most right now.
Done-for-you templates for marketing and client communication, designed to save time and elevate your brand.
Self-study training for Instagram, newsletters, and websites to make your marketing feel simple and look high-end.
Templates and resources that help your website look polished, clear, and conversion-ready.
Clarity is luxury. And it converts.
Make your marketing feel simple & look premium.
You don’t need to be everywhere.
You need to be clear in the places that matter.
Let me show you how.
What Bright Lens helps you do
THE OUTCOME
what we do:
CONTENT
websites
visibility
marketing
Strategic marketing tools built specifically for interior designers, by someone who’s built the business himself.
explore your options
GET SEEN • BUILD TRUST • LOOK MORE PREMIUM • BOOK BETTER PROJECTS • GET SEEN • BUILD TRUST • LOOK MORE PREMIUM • BOOK BETTER PROJECTS • GET SEEN • BUILD TRUST • LOOK MORE PREMIUM • BOOK BETTER PROJECTS • GET SEEN • BUILD TRUST • LOOK MORE PREMIUM • BOOK BETTER PROJECTS •
REVIEWS
loved and trusted
by Designers
"I wanted to say thank you for your website review. I was truly blown away! I understand the direction I need to take now, and will work on refining this."
Michele N.
"Working with John was transformative. Together, we rebranded my entire business—from backend systems to client-facing materials all with precision, creativity, and strategy."
Latasha B.
"What I loved most was how approachable and thoughtfully designed the lessons were. It didn’t feel like homework—it felt like coming home to a version of my work that finally fits."
Theresa L.
"The amount of work you have put into your templates and lessons is so much more than any other program I have been involved with. Thank you!"
Sarah M.
about the founder
Designed by a designer
Bright Lens Studio was created for interior designers who want marketing that feels as polished as their work.
I’m John McClain, an award-winning designer with 16 years leading a multi seven-figure studio. Bright Lens brings my proven strategy and structure through a designer’s lens, with ready-to-use resources you can implement on your schedule.
CREATE A BIO THAT gets NOTICED
GET THE FREE DOWNLOAD
instant access
If your website feels unclear or you are not getting the inquiries you want, start with Website Tools. If you want consistent visibility and messaging, start with a self-study course. If you mostly need faster execution, start with templates.
Both. Everything is built to meet you where you are, whether you are refining your brand as you grow or polishing what you have so it finally matches the level of your work.
Yes, in a limited capacity. Bright Lens is primarily resource-based, but select 1:1 services may be available by application when the fit is right.
Website Tools is a growing library that can include website templates, audits/reviews, checklists, and future resources like SEO support. It’s designed to help your website look more polished and work more strategically. We have templates available for Squarespace and Showit website platforms.
Yes. When applicable, you’ll receive downloads and resources to support the course material. Check the specific course page for exact details on what’s included.
READY TO BE VISIBLE?
Interior design marketing can feel harder than it should, and it’s not your fault. Most advice wasn’t built for a trust-based, visual industry like ours. Bright Lens exists to bring structure, clarity, and polish, so you can show up consistently without it becoming a second full-time job.
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